by Stephanie Evergreen | Jan 22, 2020 | Uncategorized
People who are short on time (i.e., most everyone) have these three questions on their mind, in this order. What’s going on? What does this mean to me? What are we (actually, YOU) going to do about it? The shorthand way of structuring that storyline: What, So What,...
by Stephanie Evergreen | Jan 8, 2020 | Uncategorized
Ever spot those gorgeous graphs in the New York Times or the Washington Post and wish you could make them? You can. And you don’t need fancy software to do it. Good graphs, at their core, are based on a few fundamental principles of data visualization design, a...
by Stephanie Evergreen | Dec 11, 2019 | Uncategorized
Well, that just flew by. Ten years ago, I was in the throes of writing my dissertation on Presenting Data Effectively, knowing I had focused on a topic that the world was hungry for, even if they didn’t know it yet. I had collected enough literature and data to know...
by Stephanie Evergreen | Nov 13, 2019 | Uncategorized
Of course we all want to know what will happen in the future. These days folks are looking at data like it has a crystal ball. To the extent that we provide our audiences with projected data, let’s talk about ways to visualize the projected data. Because...
by Stephanie Evergreen | Oct 30, 2019 | Uncategorized
Half of getting people to become more aware of issues like breast cancer and change their behavior is to make an emotional pitch that gets in their guts or their hearts. Recent ad campaigns, like Know Your Girls from the Ad Council, have been really successful here....
by Stephanie Evergreen | Oct 16, 2019 | Uncategorized
Back in November of **2010** I set up a Google Alert for “infographic.” Oh, I thought, these are an interesting development in how we communicate data. But either the quality of the design will drastically improve or these things will be a fad that...
