People are Meaning Makers

Every. single. part. of a visual will be interpreted and assigned meaning. Whether you like it or not. Which means we’d better get thoughtful about design.

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Quant and Qual

Tell me if this sounds familiar. Back when I was at the university, doing research full time, we’d produce reports where the front contained all our quantitative results and the back held our qualitative findings. We coulda been talking about the same themes in both sections but it was up…

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So Your Viz Flopped…

When I was in middle school, a cool girl invited me to her birthday party at the country club. I wanted to impress, so bad. This was not my place. These were not my people. But I was gonna try. So, after luscious cupcakes, I climbed the ladder at…

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The 3 Second Rule

The 3 Second Rule is a major orienting principle that guides the way we make graphs at Evergreen Data. Because our goal around here is to make graphs that are so freakin good, people quickly grasp what we’re laying down and they want more. You probably have that goal too.

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Questions to Ask When Examining a Graph

Does the story told in the headline match the data used to bolster it? It’s really common for people to read a tweet and take it as the truth. Especially when it comes from official accounts like the White House. And while the Trump White House was notorious for it’s…

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