Delightful, strategy-shifting, and totally free ideas for your next data viz

Color is a Connector

When you use color as a connector between the different points of your data story, you ease the effort it would take your audience to follow along. You lower the mental hurdles so they can come with you.

Read More

Ditch Your Chart Legends

When we make our audiences seek-and-find to match the legends & the content, we hurt cognition. Brains want this 🀞🏼, not this ✌🏼.

Read More

Where to Start and End Your Y-Axis

The Y-Axis Debate is one of the most hotly discussed among cool data nerds, like you and me and our friends. Going out for drinks with people like us is either a blast or a bore, depending on your nerd level. So let me clarify the parameters of the…

Read More

Assign a Color System for Graphs

You see the constellation where your audience only sees a random smattering of stars. What makes sense to us (who have been so steeped in the data we’re dreaming about it) will not be readily obvious to an outside viewer (even if it’s someone who cares quite a lot about…

Read More

No Unnecessary Lines

In sum, no unnecessary lines. Your job, with the help of the Data Viz Checklist, is to learn to distinguish between a necessary line and an unnecessary one.

Read More