Sidebars are Your Friend

Sidebars are Your Friend

Sidebars are an unsung hero of reporting. Sidebars are a way to offload details such as your methods or caveats about your data that are related but not a direct part of the narrative. Sidebars are not call out boxes. Call out boxes are for giving a tiny shout out to...
Why No One is Reading Your Report

Why No One is Reading Your Report

Here’s the hard truth: Your report probably sucks. Mine sure did. The heart of your content is likely fine, maybe even helpful. But, if you are anything like the hundreds of reports I see every year, the entire set of cultural norms we have somehow developed...
Use Proximity for Better Data Storytelling

Use Proximity for Better Data Storytelling

Recent clients, Planned Parenthood Federation of America, faced a design problem so common they didn’t even know it was a problem. They were working on communicating some data from a program that aims to educate on healthy sexuality and reproductive health. They...
Makeover: Health Data Edition

Makeover: Health Data Edition

By far, my favorite emails to receive are from clients bragging about the beauty and impact of their work after our workshop. I just got one of these the other day from Becca Scranton at Arizona Department of Health Services. After thanking me for the workshop, she...
Launch That Consulting Practice

Launch That Consulting Practice

A while back, I announced that I was launching a mentoring program for women who are seeking to catapult their new business into the real world. I said I would take 4 mentees for a year. I had 70 applicants. I spent days reading through each woman’s essay,...
Spectrum Displays

Spectrum Displays

Hi everyone! This is Jenny Lyons, back with another post on visualizing qualitative data. At Evergreen Data, we are determined to give you some immediately applicable guidance on creating high-impact qualitative visuals. When presenting qualitative data, we want to...
How to Communicate Odds Ratios

How to Communicate Odds Ratios

Odds ratios are tricky. It isn’t actually all that hard to come up with some decent ways to visualize them. The tricky part is interpreting the results in a way that makes sense to average readers. How do you put the phrase “odds ratio” into a clear...
Should You Make an Infographic Resume?

Should You Make an Infographic Resume?

A family member works in IT at a large corporation. She recently forwarded me this resume they received for a job opening. Apparently, it had been passed around the interview committee with the subject line “Best/Worst Resume Ever?”. I personally liked...
Announcing: The Evergreen Mentoring Program

Announcing: The Evergreen Mentoring Program

I can’t stop thinking about Harvey Weinstein. And as soon as I think of him, I remember all of the times I’ve been intimidated, harassed, undermined, or overlooked because I am a woman. With a deep breath, here are a couple of those experiences. When I was...