by Stephanie Evergreen | Oct 16, 2018 | Uncategorized
Did you know that you regularly read type set in size 8, or even smaller? In printed materials, captions and less important information (think: photograph credits, newsletter headline subtext, magazine staff listings) are usually reduced to something between 7.5 to 9...
by Stephanie Evergreen | Oct 2, 2018 | Uncategorized
Even skilled graphic designers are frustrated by the never-perfect task of arranging logos on a slide. So don’t feel bad. It’s a pain, no question. You probably have to arrange logos on slides or a website to thank sponsors, acknowledge partners, or brag about your...
by Stephanie Evergreen | Sep 18, 2018 | Blog
The histomap is one of the oldest, and most famous, ways to present qualitative data over time. The first example was created by John B. Sparks in 1931, titled “The Histomap: Four Thousand Years of World History.” At the time it was printed, the chart was marketed as...
by Stephanie Evergreen | Sep 5, 2018 | Blog
In languages based on the Latin alphabet, we read horizontally, from left to right. Reading on a diagonal produces cramped necks. Reading vertical text is just not going to happen. So, as much as possible, the text in our graphs should be horizontal. Let’s walk...
by Stephanie Evergreen | Aug 22, 2018 | Blog
Though I have a PhD, I left academia to become a consultant and it was the best decision I ever made. But I’m still a research nerd at heart so when I had a chance to run a study that examined the link between graphic design and report use, I had to take it....
by Stephanie Evergreen | Aug 8, 2018 | Blog
I still have a landline. I’m not an old, but I conduct a lot of webinars about data visualization and reporting and the sound quality is so much better on a landline. But it is a midterm election year which means my phone has been ringing several times every day...
by Stephanie Evergreen | Jul 25, 2018 | Blog
Evergreen Data’s Jenny Lyons is back with more ideas for visualizing qualitative data. Engaging our audiences in the complex, intricate stories of our qualitative data can be difficult. Make qualitative comparisons come alive with change photos or graphics. The...
by Stephanie Evergreen | Jul 11, 2018 | Blog
Cost-benefit analysis a way of saying “Yes, this program has great impacts… but it’s super expensive.” You’ll often hear the results of cost-benefit analysis in the news, phrased as “For every dollar we spend on this program, we...
by Stephanie Evergreen | Jun 20, 2018 | Blog
I like to think I’m a foodie but actually I just love to eat. We all do! Food gets people to the meeting. Food grabs folks’ attention. Food gets people talking (between bites, let’s hope). So let’s play to the player and figure out how to get...
by Stephanie Evergreen | Jun 6, 2018 | Blog
Sidebars are an unsung hero of reporting. Sidebars are a way to offload details such as your methods or caveats about your data that are related but not a direct part of the narrative. Sidebars are not call out boxes. Call out boxes are for giving a tiny shout out to...
