I swear to god, I loved this font in early 2013 and now it is everywhere and I want it to die.
The Lobster font is/was wicked cute. It’s got personality. It’s friendly. It reminds me of Pinterest.
But that’s the thing about fonts – their personality speaks for whatever it is they have been applied to. Lobster has been spread too thin and as a result has now become a bit generic. Let me show you what I mean.
I used Lobster in the 2012 personal annual report I produced January 2013. It’s the font on “Stephanie Evergreen’s” and “Annual Report.”
In November 2013 I started seeing it eeeeeeeverywhere.
On the door to my kid’s taekwondo class:
Selling children’s bubble bath:
On a wine label at Target:
In my Twitter feed:
Selling Christmas meat:
Ok, rant over. Evergreen out.