or How Semantics Constrained a Field

Our discipline is stricken with too many values. I’m speaking semantically, of course. We use the word “values” to mean many things, including personal values, cultural and organizational values, criteria (or dimensions of merit), general and specific values (in terms of standards), monetary value (or worth), and in the action form as valuing (or judging). A conflation of terms hinders the discipline’s ability to be accessible others, particularly our clients and stakeholders, and unnecessarily confuses beginning evaluators, and perhaps even those who are more experienced.