A graphic designer, I am not. A laborer of long words and awkward sentences structures, I am. That’s why I became super fascinated by the world of report layout and formatting. Maybe the geekiest hobby, I hear you. But so important!
I’ve detailed the importance of good communication elsewhere on this blog. For evaluators in particular, the packaging and presentation of our content are often dealbreakers. Indeed, at times our choices in font and line length actually impede our clients’ ability to comprehend our findings. Yikes! Not our goal!
After reading a bazillion books and getting input from a panel of graphic design experts (Kevin Brady, Peter Brakeman, Christy Ennis Kloote, and Chris Metzner), I’ve compiled a checklist of graphic design good practice specifically for written evaluation reports. I tested this checklist in my dissertation and now it is here to help all of us grow our capacity to communicate clearly.
Want a copy? Download it here.