I’m fresh out of a weekly discussion forum on evaluation. We talked about some of the same topics that always seem to arise: the importance of knowing your client’s organizational culture, the perils of unclear boundaries, the stigma of bad evaluation. Something struck me this time about that last point: Where are all of these bad evaluators we keep referring to?
Who are these offenders who have so tainted my client that she has built up a resistance to evaluation? Did they dry up and find jobs in academia? Did they go native and become entrepreneurs? Or did they move along to another project and continue their streak of damage?
Surely it is none of us. Surely it is all of us.
The simple fact is that we rarely know the truth of how our clients view us and our work. Most often, our contract is over when a report is delivered (rightly or wrongly). We don’t typically stick around, watching how the program uses (or doesn’t) our findings and recommendations. We have no idea if they shelf our report or use it as a doorstop. If they think we suck, we wouldn’t know. If we traumatized them, we would probably be unaware.
The second simple fact is that no evaluation is perfect. Something, somewhere is bound to fall short of expectations (rightly or wrongly). So chances are that there is something “bad” about every evaluation project… I’m sure you can see where I’m headed with this.
Of course, this question implies that there are tons of bad evaluators out there who keep leaving sour tastes in our clients’ mouths. Yet even with my frequent communication with dozens of evaluators around the country, I would not be able to pinpoint any of them as particularly “bad.” I suspect this is because we are all a little bad (and not in the good let’s-go-have-a-beer-at-lunch kind of bad). We all make mistakes that irrevocably mar our projects. But we lack a safe culture that allows evaluators to talk about their own mishaps. It is far easier and professional reputable to refer to Those Bad Evaluators Over There who hurt our chances at doing good work.
Where are the bad evaluators? It is probably safe to say there is one typing this blog post. And one reading it, too.