This is What Alignment Looks Like

This is What Alignment Looks Like

Ideal alignment is when everything on a page or slide lines up with something else. This sounds pretty simple, right? But there are a lot of implications to consider. First, let’s examine a weak layout. I drew in some red lines, based on the start and end of the...
What Bad Grouping Looks Like

What Bad Grouping Looks Like

Toy designers beware. Do not put your products into my little dude’s hands because I am an ex-teacher AND now I’m a professional evaluator AND I care about design. Look, just LOOK, at this deck of cards my son came home with. Notice the problem (aside from the fact...
I Can Make A Window in Plain English

I Can Make A Window in Plain English

I can make a window to discuss your parallel logistical innovation. Sound familiar? Didn’t some evaluation colleague say this at the conference this past year? Did *I* say this at the conference last year? Nope. It is a randomly generated bit of gobbledygook...
Icon Construction

Icon Construction

Icons or symbols are an “easy” way to organize information throughout an evaluation report. I say “easy,” but I really mean easy for the reader. Symbol sets provide mental organizational structure. They often aren’t so easy for the report...
Communicating with Icons

Communicating with Icons

If research gives just the facts, evaluation is distinct in that it often has an extra layer of interpretation and communication. We don’t just tell people 63.8% of students passed the class, we say “so what?” and interpret whether that 63.8% is...
Report Layout in PowerPoint?

Report Layout in PowerPoint?

I was recently workshopping with a group of evaluators who had bravely submitted their work examples for group critique. In one instance, they had admitted that what I thought were text-heavy slides was actually a full written report. That’s right –...